Your results are inconsistent
Activity is up, but qualified opportunities aren’t converting reliably.
For B2B SaaS companies from $1M to $10M ARR
Get more revenue from the sales team you already have.
I help B2B tech founders turn early stage sales into a repeatable revenue engine — sharper rep performance, stronger enterprise execution, and a forecast you can trust.
Fortune 100-trained sales discipline. Hands-on leadership across hundreds of reps and thousands of deals.
- Improve active deals before adding headcount
- Coach AEs and SDRs to convert consistently
- Install the discipline required to scale
The diagnosis
Founder-led sales works — but it’s holding you back.
Early on, founders win through vision, urgency, and force of will. As the company grows, that model creates drag.
Deals stall. Forecasts slip. Reps work hard but miss the patterns experienced sales leadership would catch — and the founder stays trapped in execution instead of leading the company.
Your forecast is unreliable
Deals slip, close dates move, and the board-level number is hard to trust.
Your reps are underperforming
Motivated reps, but missing the structure and coaching to consistently convert.
Enterprise deals are stalling
Promising opportunities lose momentum to multi-stakeholder complexity.
Your sales process is too ad hoc
Every rep sells differently, making performance hard to diagnose and scale.
You lack confidence in the GTM engine
The market is there. You’re not sure the team is converting it efficiently.
The problem isn’t effort. It’s the absence of experienced sales leadership at the deal, rep, and operating-system level.
Who I work with
Built for the two stages where hands-on sales leadership matters most.
$1M–$5M ARR
When founder-led sales is starting to break
The founder is still carrying too much of the sales motion. Early hires — a founding AE, SDR, or first sales hire — are still learning to qualify, run discovery, manage pipeline, and close.
Smart, hungry, coachable — but learning through trial and error is expensive.
Symptoms
- Founder is still pulled into too many deals
- Early reps need more structure and coaching
- Sales process lives mostly in the founder’s head
- Pipeline quality varies week to week
- Good opportunities are being mishandled or lost
- The company is leaving revenue on the table
Outcome: I help convert founder instinct into a sales system your team can actually run.
$5M–$10M ARR
When product-market fit is real, but rep output is too uneven
You have customers and a small AE/SDR team. The question isn’t whether the product sells — it’s whether the team can convert pipeline consistently enough to scale.
Small improvements in rep effectiveness, deal strategy, and forecasting move revenue meaningfully.
Symptoms
- Some reps perform, others lag
- Forecasting depends too much on optimism
- Enterprise deals take too long or lose momentum
- Managers are inspecting activity instead of deal quality
- Rep onboarding is inconsistent
- Sales methodology exists in theory, but not in daily execution
Outcome: I help increase revenue per rep and build the management discipline required to scale.
What I do
Practical sales leadership where it actually moves revenue.
This is not abstract advisory work. I work inside the sales motion to improve live deals, develop reps, and install the operating discipline that makes performance repeatable.
Rep Coaching & Ramp
- New hires hit full productivity in 60 days
- Day-one pipeline contribution from new reps
- Higher win rates across the existing team through real-deal coaching
Enterprise Deal Execution
- Higher win rates on enterprise opportunities
- Complex deals close on time instead of slipping
- Stronger executive engagement and stakeholder coverage
Sales Operating System
- A sales process your team actually runs
- Repeatable execution that doesn’t depend on heroics
- Methodology that shows up in daily deal work, not just training
Pipeline & Forecast Discipline
- A forecast your board can trust
- Deal risk surfaces early, before quarter-end surprises
- Weekly cadence that drives action, not just reporting
About
Old-school sales discipline. Modern SaaS execution.
My foundation was built in a Fortune 100 environment known for world-class sales training and management discipline. I went from Account Manager to Sales Manager to leading a product line with an eight-figure budget.
That experience taught me to manage by the numbers, lead with data, and build repeatable sales performance.
I then joined an early-stage startup as Head of Sales and grew revenue from low seven figures to eight before Salesforce acquired the company.
Since then I’ve worked across B2B SaaS, consumption, and marketplace models — hiring and training hundreds of reps and supporting thousands of deals.
I bring the discipline of enterprise sales management into the speed and ambiguity of startup growth.
How we work together
A practical operating cadence built to drive revenue impact quickly.
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01
Diagnose
Find the revenue constraints
Look at the full sales motion: pipeline, forecast, rep performance, deal quality, process, and management cadence.
Outputs
- Sales motion assessment
- Pipeline and forecast review
- Rep performance diagnosis
- Revenue constraints identified
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02
Focus
Prioritize the highest-leverage opportunities
We target the areas with the biggest near-term revenue lift and the strongest long-term scalability.
Outputs
- Priority action plan
- Deal-level interventions
- Rep coaching priorities
- Process and cadence improvements
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03
Execute
Work directly with the team
Hands-on: deal reviews, rep coaching, pipeline inspection, forecasting discipline, and process implementation.
Outputs
- Live deal support
- Weekly coaching rhythm
- Pipeline review cadence
- Improved rep execution
- Better management visibility
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04
Systematize
Turn better execution into a repeatable system
The goal isn’t dependency. It’s building the sales operating system the next stage of growth requires.
Outputs
- Repeatable sales process
- Stronger onboarding
- Forecast discipline
- Clear management routines
- Scalable team performance
Outcomes
Better sales execution. Better revenue outcomes.
Near-term revenue lift
Convert more of the pipeline you already have.
Stronger rep performance
AEs and SDRs improve faster through practical coaching and clear expectations.
Better forecasting
Replace optimistic guesswork with disciplined inspection.
Higher revenue per rep
Improve productivity before adding more headcount.
Better enterprise deal conversion
Complex deals close with stronger stakeholder strategy and executive alignment.
A scalable sales engine
Turn scattered rep activity into a repeatable operating system.
Ready to get more revenue from the sales team you already have?
Whether founder-led sales is breaking or your early team needs stronger execution, I’ll help you find where revenue is being lost and what to change.
For B2B SaaS companies from $1M to $10M ARR.